Context:

In 2021, HOKA was a $900 million brand looking to expand its reach and engagement with the global running and active lifestyle audience. With the continued growth of audiences and communities on social media, we were appointed as their first Social Agency of Record.‍

Insight:

Running and active lifestyle communities are growing rapidly across the world, and that is even more true in the social media world. People are coming together on social channels to inspire, educate, and connect with fellow lovers of “joyful movement”.

Solution:

Focused on building out multiple social storytelling movements that would connect with the wide range of audiences HOKA has. From Rocket X2 for the pinnacle performer, unconventional athletes such as nurses, to celebrating the female athletes who were not afraid to break the taboos of sport. Launched the brand on TikTok and Threads to further drive reach with the audience.

Results: 

• The average engagement rate for HOKA social content increased by 25%
• 121% increase in average shares
• 233% increase in average reach
• Across all channels, a new follower growth of 38%
• The social contribution helped the business hit $2B in annual sales revenue

Creative: